So why go for a classic scent? If you buy something using a link on this page, Forbes may receive a small share of that sale. The modern men’s fragrance industry as we know it didn’t really come into its own until the sixties, when rising incomes gave men more spending power and advertising hit its stride, so it’s no surprise that some of the fragrance world’s most enduring classics come from this decade. Seasonality: Fall. In eight short years, this unexpectedly masculine blend of pineapple, jasmine, patchouli and vanilla has become the company’s best-selling fragrance — an achievement made even more impressive by the fact that Creed has reportedly made scents since the 1700s. In sports, people usually have a common sense about how the top 5 players in the certain sport is. After revolutionizing the way well-heeled men dressed in the late 1970s and early ‘80s, Giorgio Armani forever changed the way they smelled, too. Forbes Finds covers products we think you’ll love. Though it smells dated to modern noses, it’s an undisputed classic crying out for rediscovery. Follow me on Instagram at @danqdao. Its packaging was minimal and clean, but its smell (a blend of neroli, bergamot, lavender, tobacco and cedar), was forthrightly sexy. Other enduring launches from this period include Acqua di Gio Pour Homme, one of the most successful and versatile fragrances of all time; Issey Miyake’s ode to olfactory minimalism, L’eau d’Issey Pour Homme; and 1994’s iconic CK One, which established a blueprint for the gender-neutral fragrances currently gripping the industry. Lee Kynaston is one of the UK’s best-known men's grooming experts. Eau Sauvage by Christian Dior. Spray it on a warm summer night, maybe for a special occasion. Originally from Houston, Texas, I graduated from high school at the age of 16 before studying journalism at NYU. Acqua di Parma Colonia Eau de Cologne Spray >, Calvin Klein Obsession for Men Eau de Toilette >, Giorgio Armani Acqua di Giò Homme Eau de Toilette >, L’eau d’Issey Pour Homme Eau de Toilette >, Tom Ford Neroli Portofino Eau De Parfum >, Scent Families: A Guide To Men’s Fragrance Types, Lather Up: The Best Men’s Shower Gels & Body Washes For Every Budget, How To Pick The Right Beard For Your Face Shape, What Lies Beneath: How To Safely Shave ‘Down There’, Helping Hands: The Best Hand Sanitizers, Creams And Cleansers. And let’s not forget good ol’ Old Spice. If prior designer fragrances relied on citrus and herbs for their … Another staple in my rotation, Dior Sauvage is frequently (and maybe unfairly) compared to Bleu de Chanel given that they’re both versatile, clean-smelling scents. The legendary Aramis, meanwhile, broke new ground as the first prestige men’s fragrance to be sold in department stores. Others, like Dior’s Eau Sauvage and Hermes’ Terre d’Hermes, have achieved classic status simply because they’re so damned good (think of them as the Prince and Bowie of the men’s grooming world). Here we have reviewed the best cologne for men according to smell, longevity and sillage. We picked one scent from each decade, starting with the 1950s, to trace how men’s tastes have evolved. What about right now? A fragrance of the year in 2009, Tom Ford’s Grey Vetiver is one of the best men’s cologne. 1970s: Polo Ralph Lauren Green. baseball has your babe ruths, willie mays' , ect.