The drinks are also set to launch on Amazon. Ride is also stocked in independent shops, pubs and restaurants and exports to Japan, Norway and Ireland. Now the craze is picking up speed in the UK, with startups, major brands and even some retailers launching their own versions. And it can totally hang with the national brands. It’s full range will be available for home delivery across the UK, The brewer has installed 4,000 panels at its UK site and 9,212 at its Dutch base, The whisky is the first in a series of limited-edition launches, The Grocer Own Label Accreditation Scheme, My food & drink job: Francesca Bruni, co-founder, Two Brooks, WKD expands RTD range with new Lemon flavour, Molson Coors moves into DTC with new e-commerce platform, Heineken revamps Sol lager to reflect beer's solar energy credentials, The Glenlivet unveils ‘Illicit Still’ limited-edition whisky. Unfortunately for weed enthusiasts, the beverage is only available in California at this time. Shop Target for Hard Seltzers you will love at great low prices. PRESS Premium Alcohol Seltzer is crafted with all-natural ingredients in a unique blend of fruits and spices for a light, crisp flavor profile and carbon-filtered to remove gluten. Following a soft launch in February, London brand Sence now sells a five-strong range via its online store. The 12-count variety pack features 3 of each of the PRESS premium flavors: Blackberry Hibiscus, Pomegranate Ginger, Lime Lemongrass, and Grapefruit Cardamom. Available in Lime and Raspberry flavours, Served has recived financial backing from Seedlip investors Mike Branson and Jonathan Ford, Dash Water investor Bradley Berman and CrowdCube founder and CEO Darren Westlake. Available in Lime & Cucumber, Cloudy Grapefruit & Thyme and Raspberry, Basil & Lime flavours, multipacks of the drinks will be sold on the brand’s website from October (rsp: £33/12x330ml). The brand is listed in Tesco and Morrisons (rsp: £1.99/330ml) and cases of the 5% abv seltzers are available to buy online. The FAQ also advises that you take your time in figuring out how much you can handle at once. Clean & Press. These were joined by a Mango Passion flavour in October 2020. Billed as ‘the alcoholic sparkling water with a touch of class’, Mélange launched its trio of bottled seltzers at the end of June. Financial terms of the investment were not disclosed. Officially launched in April, Island Bay is now stocked in independents and convenience stores across the country, including Best-One, Spar and Nisa (rsp: £1.90/250ml). Though it’s traditionally been a “blue” house affiliated with Molson Coors, Reyes has leaned more heavily on its Constellation brands as sales for Molson Coors’ core brands, including Coors Light and Miller Lite, have slumped. Have Your Cupcake Vodka, and Eat it Too — How to Think About Protecting and Extending a Core Brand, Familiar Territory — A Big Bet on Midwest Barley Reignites Debates Over What’s ‘Craft’, Full-Court Press on Seltzer — Constellation’s Buy Into PRESS Hard Seltzer Shows Company’s Ambitions for Category, plans to launch four flavors of Corona Hard Seltzer, Molson Coors’ recent acquisition of Detroit’s Atwater Brewing, the biggest beer market in the U.S., and thirteenth largest in the world. Described by the brand as ‘juicy, moreish and sophisticated’, East London Liquor Co announced it would be lauching a pair of hard seltzers in September. Constellation has proven itself an adaptable company, able to tailor its brand portfolio to a changing market. The beverage can also be ordered online for local residents who are of age to buy cannabis. Where seltzers are traditionally made by combining sparkling water with a base spirit, this duo uses white wine and natural fruit flavours. Aimed at shoppers who want to moderate their alcohol consumption, Echo Falls’ range of Rosé Seltzers features Blueberry & Hibiscus, Strawberry & Pink Pepper and Raspberry, Lychee & Rose variants (rsp: £2/250ml). Constellation Brands is playing catch-up in the hard seltzer wars. The 4.5% abv drinks, which come in Lemon Lime, Mango, Raspberry, Black Cherry and Pure variants, are sold in four, 10 or 12-can packs (rsp: £7.95-£18.95). Consumers are increasingly discovering that the frozen food aisle has become more diverse and attractive in recent years, shedding its staid image and providing a broad variety of options that is taking the challenge back to chilled. According to a PRESS spokesperson who spoke to Brewbound, the overall sales of the hard seltzer were around 35,000 barrels across all stores, with the company eyeing almost 73,000 BBLs for 2020. If any brand could be said to have sparked the hard seltzer craze, it’s White Claw.